Addressed direct mail
Addressed Direct Mail: Reach Your Customers by Name
A personal message in each customer's mailbox.
Prestige Média produces your addressed, personalized mailings anywhere in Quebec and Canada, from preparing your list to dropping it off with Canada Post. It's built for businesses, municipalities and organizations that want to write directly to their customers, members or prospects. Lead time confirmed in your quote, which is free and sent within 24 hours.
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Addressed or unaddressed: what's the difference?
Unaddressed distribution, by our carriers or through Canada Post, delivers the same piece to every door in an area. Addressed direct mail targets specific people: each piece carries a name and address, and can include a different message or offer.
Choose addressed mail when you already know who you want to reach and want to speak to them directly; choose unaddressed distribution to get your business known in a neighbourhood.
Who is it for?
Addressed direct mail works for any organization with a contact list:
- ✓Win back past customers or announce an offer to current ones
- ✓Build loyalty: birthdays, renewals, service reminders
- ✓Inform residents, members or subscribers
- ✓Prospect using a list you have the right to use
Your list: what we need
Send us your address list: at a minimum, each row needs a name and a complete mailing address. Extra fields (first name, offer, customer number, branch) let us personalize each piece even further.
Before printing, we check and clean the list: incomplete addresses, duplicates and formatting to Canada Post standards.
Mailing formats
- ✓Personalized letter in an envelope
- ✓Addressed postcard
Every piece can be personalized with variable data printing: name, offer, promo code or a QR code unique to each recipient.
How an addressed mailing works
- 01. List
You send us your list; we check it and flag addresses that need fixing.
- 02. Design
We create or adapt your artwork and set up the personalized fields.
- 03. Proof
You approve a personalized sample before printing.
- 04. Print and drop-off
We print, insert and drop off your mail with Canada Post.
Preparation and Canada Post drop-off
Depending on your mailing, we use Canada Post Personalized Mail, designed for addressed marketing, or Lettermail. We prepare your pieces to Canada Post requirements (sorting, grouping, bundling) to optimize postage.
Measuring response
Addressed mail is easy to measure: a unique promo code per recipient, a personalized QR code or a campaign-specific web address. You know who responded and can follow up with everyone else.
Addressed and door-to-door: a strong combination
The two approaches work well together. An addressed mailing speaks directly to your current customers, while an unaddressed drop by our carriers on the surrounding streets reaches their neighbours, who are often a lot like them. We can plan both in a single campaign, with one design adapted to each format.
Your data is protected
Your list is used for your campaign only and is deleted after 30 days. It is never sold or reused, and access is limited to the people preparing your mailing.
Frequently asked questions
What's the difference between door-to-door distribution and direct mail?
Door-to-door distribution delivers the same piece to every home in an area, with no name or address, while addressed direct mail sends a personalized piece to specific people on a list. Door-to-door is done by our carriers (Montréal, Laval and the South Shore) or through Canada Post Neighbourhood Mail. Direct mail uses Canada Post services such as Personalized Mail or Lettermail. We'll advise you based on your audience and goals.
What is Canada Post Personalized Mail?
It's the Canada Post service for addressed mailings: each piece carries the name and address of a customer or prospect from your list, with a personalized message and offer. We prepare the list, print the pieces and hand them over to Canada Post.
Can you clean up an address list before mailing?
Yes. We update and validate your address lists, remove duplicates and format the data to Canada Post sorting standards, which helps optimize postage rates.
Related services
- Mail processing and VDPList cleansing, postal sorting, variable data printing, inserting and folding.
- Graphic designFlyers, postcards and door hangers designed to be read and to get a response.
- Carrier distributionFlyers delivered by our own carriers, down to a few streets, across Montréal, Laval and the South Shore.
Tell us about your project
Describe your project and we'll get back to you by email.
- Call us: 514-777-2672
- Monday to Friday, 8 a.m. to 6 p.m.
- info@pmd2d.ca